A clear decision.
BMW 323i Sedan Exterior
Two poignant character lines introduce a dynamic movement as they taper towards the BMW roundel and embrace it. The shoulder line emerges from the headlights and runs parallel to the Sick line to optically stretch the vehicle. The combined effect adds extra sporty appeal to the remarkable athleticism of sculpted wheel arches and elegant curves. The BMW 3 Series Sedan is the expression of one idea: to provide a suitable body for the most athletic sedan in its class.
A clear advantage.
BMW 323i Sedan Interior
You can recognize a BMW with your eyes closed. Run your hand over its surfaces, and you'll feel its unmistakable quality. The precise workmanship of the upholstery. The firm grip of the steering wheel. The high-quality chrome trim. Open your eyes, and the BMW 3 Series Sedan confirms your first impressions. Taking your seat is easy. Leaving it, however, is another matter.
Engineering the highest emotions.
BMW 323i Sedan Engine
Lighter, faster, more powerful, more efficient: no other element of an automobile defines its character as much as its engine. The all-new straight six-cylinder gasoline engine, constructed from a combination of magnesium and aluminum, sets new standards for dynamic engineering.